Owner and founder Brian Valeza Balico's roots trace back to the Philippines. His mother's side of the family grew up in the province of Catanduanes in the capital city of Virac. Brian has dedicated his brand and the lifestyle he is promoting to his mother and the area she and her family were raised.
The Philippines is a beautiful country made up of about 98.3 million people and 7,641 islands! Unfortunately, the country, and most importantly, the children are suffering.
According to the Los Angeles Times, in the Philippines there are approximately 1.8 million children (1% of the country's population) that are abandoned or neglected. Of the roughly 34 million children under the age of 18 more than 2 million are orphans.
Our mission is to help out our needy children living in orphanages in the Philippines by supplying them with the resources they lack. A portion of our sales will be dedicated to purchasing these resources and delivering them to the Alfonso's Children Home, located in Virac, Catanduanes.
Alfonso's Children Home is managed and owned by the Congregation of the Sisters of St. John the Baptist who came to the Philippines in 1983 upon the invitation of Most Rev. Jose C. Sorra, D.D. The institution is the only center in Catanduanes established for the rehabilitation of malnourished/undernourished children. Due to dire poverty in the rural areas, the institution opted to include the poorest, orphaned and abandoned. The center survived by the generosity of many people who believed in this noble mission throughout the years.
Currently, there are 41 children under the care of the center: 4 in the nursery, 3 toddlers, 7 pre-school, 16 elementary and 11 high school. Their children generally come from very poor families and are lacking food, medical, and educational needs.